The customer value chain is the whole customer perceived value on the basis of trade process and relationship process that both create customer value. So the structuring of customer value chain...

顾客价值链是依据创造顾客价值的交易过程和关系过程所形成的顾客感知价值的整体，它的构建应体现顾客价值的核心思想和基本特性。

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But history shows that the power position in the business value chain usually goes to the player that controls the customer relationship.

FORBES: Those are Groupon's Customers, Not Yours